Close your eyes for a second and think back to when you were in school learning grammar. Imagine your teacher. Imagine the lessons. Did the experience inspire you? Did you learn to appreciate the craft and anticipate knowing more?
My hunch says, probably not!
Obviously, if you want to communicate effectively, you need to learn how to write well and use correct grammar. With these skills, you help readers’ brains predict the patterns in your language, so they can understand you more easily. You also decrease the chance that incorrect grammar will release negative fight-or-flight feelings in your audience’s brains as they read your messaging.
For many people, however, learning how to use grammar well elicits images of a pedantic teacher slapping wrists with a ruler. In fact, English is the #4 most hated college course in America.
But, believe it or not, learning to write well can be fun and engaging — with the right experience.
Welcome to WordCraft® Team Building
WordCraft is Zuula’s unique writing training series that unites language and libations in one tasty workshop. We built WordCraft to celebrate local craftmanship, while shaking up how people learn to write.
Why? Because science shows that having fun while learning helps us retain information better.
Our emotions greatly affect our cognitive processes and influence our attention span and motivation. So, when adults have fun and enjoy their learning experience, they can concentrate better and absorb information more deeply. They can also more effectively recall what they learned.
Plus, we’re made for social interaction — and adults learn best when they can share ideas while collaborating. Zuula’s WordCraft invites attendees to do precisely that by pairing craft food and drink tastings with engaging, conversation-based writing lessons.
Using grammar correctly when writing for work doesn’t have to be a dreaded responsibility. By reframing the learning experience — and better understanding why grammar matters — employees can bond over shared experiences while gaining relevant workplace skills.
Cheers to that!