A fluff trap happens when content loses its focus and gets too wordy, too confusing, and too full of unnecessary details. Let’s explore two of the sneakiest but most common ways content creators can find themselves in fluff traps.
“Perfection is not when there’s more to add but no more to take away.” – Antoine de Saint-Exupéry Whether you’re creating a company blog, printed brochure, email, or more, the perfect content can often feel like it needs as many details as possible. In an effort to be specific, you may find yourself including all…
Clear, compelling communication is about more than proper grammar, structure, and word choice. When writing, you want to make sure that your message is not only well put — but also true.
An editor’s role in communications is to refine and sharpen content, and ensure transparency. And when removing opaqueness in business, more is better. By opening up the doors and being forthright in your messaging, you can attract like-minded people to your brand while boosting your bottom line.
Transparency seems to be everywhere these days. In fact, nearly 90% of people believe that transparency in business is more important than ever. From B-Corps to privacy policies and more, consumers are pushing for clarity in business.