A fluff trap happens when content loses its focus and gets too wordy, too confusing, and too full of unnecessary details. Let’s explore two of the sneakiest but most common ways content creators can find themselves in fluff traps.
“Perfection is not when there’s more to add but no more to take away.” – Antoine de Saint-Exupéry Whether you’re creating a company blog, printed brochure, email, or more, the perfect content can often feel like it needs as many details as possible. In an effort to be specific, you may find yourself including all…
“Show, don’t tell” invites readers to experience your messaging, rather than just hear about them. Showing often involves intriguing details, informative visuals, and an inviting tone.
Clear, compelling communication is about more than proper grammar, structure, and word choice. When writing, you want to make sure that your message is not only well put — but also true.