In times like these, clarity matters more than ever. And we want to help you make your message count.
Throughout April, we’re offering free 1-hour consultations on any content you’re creating that shares COVID-19 messages.
No matter what size business you have or the type of communication, you can send us a page of content to review for clarity. If we find areas to improve, we’ll send you suggested edits that will make your language or structure clearer.
That’s it! No strings attached. Just clear messages going out into the world to help people.
Please note: We can support up to 3 companies per week, so we’ll work on a first-come first-served basis.
What You Send
Email us either a document or a link to content that shares a page (or up to 400 words) of COVID-19–related messages that you want to review for clarity. Our Zuulisticators will spend up to 1 hour reviewing and assessing how clear your content is.
When you send content for review, please also provide these details:
- Intended audience
- Publishing channel/format
- Any challenges you had while writing the content
- Any specific deadline you need to meet with this content
What You Receive
We’ll identify any changes that we recommend by looking at the following factors:
- Clear purpose
- Clear structure
- Short sentence and paragraph length
- Grammatical accuracy
- Obvious calls to action
- Transparent language
We’ll then compile any suggested changes and provide those assessments to you with an explanation as to why an edit will improve clarity. If you have any questions on the edits, we can schedule up to 15 minutes to talk through your thoughts.
And voila! You have the tools you need to revamp your COVID-19 messaging into clear, actionable content. Our goal is to make sure that people can understand important messages that matter to them right now and know how to act. Together, we can make sure your communications achieve that goal.