We’ve all heard the idea that a person’s handshake can tell you much about them. Whether you’re networking or meeting a new friend, subtly demonstrating confidence, reliability, or another quality is an invaluable skill.
For content creators, positive framing is the equivalent of a warm, strong handshake for your readers. And the writing angle is more than just an abstract idea. Studies show that when we feel confidence, we engage the parts of our brain that give us rewards and pleasure. By reading your positive content, your audience can provoke scientifically proven happiness. As such, you’ll increase your chances of reaching new audiences and encouraging existing readers to engage on a deeper level.
Confidence Is Contagious
Confidence, like positivity, is easy to share. Infusing your content with positive framing invites your audience to think positively as well — and impart your confidence into their own mindset. As you build confident content through positive framing, here are a few tips to keep in mind:
1. Prioritize attitude over credentials.
Your education and subject-matter expertise can help audiences trust your capabilities, but truly engaging another person means finding common ground. Without helpful framing, focusing on your accomplishments can actually alienate you from your audience. Your expert-level credentials can make relating to you and your message difficult, if they don’t understand why these details matter to them. You also risk sounding egotistical.
Instead of relying on your education level or experience:
- Focus on the perspective those experiences have taught you.
- Share the benefits audiences receive from this insight.
- Use your attitude and tone to impart knowledge and perspectives they can relate to.
2. Treat small successes as victories.
Content that helps readers remember a deadline or sign up for a service has real value. Sure, they may have many steps left to go, but by marking each milestone, your content’s positive framing can motivate your audience and note their progress. Help your audience realize that simply engaging with your content creates a valuable achievements for them. Congratulate them for their actions!
Positive framing includes cheering on your audience for completing even the smallest tasks, such as:
- Checking an item off a list, “You did it!”
- Learning the basics of a new concept, “Well done, friend!”
- Making a decision, “Good choice!”
3. Remember to be a real person.
Be the breath of fresh air your audience seeks. Clear, engaging language that feels like a conversation is attractive — partially because we don’t have to work to understand the message. While your brand standards and content goals will drive how playful to be with tone, emphasizing the positive can help reduce anxiety and destigmatize complicated issues, like legal agreements.
To keep your audiences reading:
- Share perspectives with upbeat, encouraging tones.
- Use real language your audiences connect with, not jargon.
- Speak directly to them with “you” points of view.
When you create content that encourages, demystifies, and addresses your audience’s real needs, you’ll bring confidence that’s refreshing and attractive. Like a warm handshake, approachable, positive communications draw a person in — and help them find their own confidence in return!