Practice Empathy to Improve Your Invoicing Procedures

Every business transaction is an opportunity for a professional and straightforward interaction. Yet, without sufficient understanding of your recipient, your transactions can also create opportunities for confusion and frustration. And when you’re sending invoices (which are crucial for managing cash flow), doing so with empathy can help your operations stay on track. Empathy: The Often-Missing…

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Acrolinx Partners With Zuula to Provide Verbal Brand Guidance and Training to Content Creators

Burlington, Massachusetts – Richmond, Virginia  | August 28, 2018. — Zuula, a leading expert in verbal branding and communications strategy, has signed a partnership agreement with Acrolinx, the world’s only Content Strategy Governance platform. This alliance demonstrates Acrolinx and Zuula’s shared commitment to helping large organizations improve their content governance and use language as a brand asset. “The Zuula…

This Is Your Brain On Ambiguity.

As humans, we have a tricky relationship with ambiguity. Used effectively, ambiguity (messages with more than one interpretation) can create clever, insightful, and amusing communication — making it a staple of advertising and comedy. Used ineffectively, however, ambiguity’s multiple meanings can create confusing and misleading language that prevents readers from understanding what you mean. And…

Clarify Procedures and Instructions With a “Show, Don’t Tell” Approach

Every form of communication can benefit from show-don’t-tell writing. Sure, this style can improve storytelling and foster audience engagement — but it’s also a powerful tool when providing instructions. And when managing efficient operations, clear instructions are a must! Whether in a technical document or an informal email, instructions that are easy to understand and follow…

Show, Don’t Tell: Paint a Picture With Language

In writing, we use the concept “show, don’t tell” to ignite our reader’s imaginations and transport them into the world of our story. We build sensory experiences with descriptive and specific details — sometimes called “images” — to help us entertain and inform our audience. The skill is necessary to capture our reader’s interest and…

Matching Your Tone to Your Target Persona

Reaching your audience and capturing their attention requires a fundamental understanding of your persona’s interests and values. For example, if you’re targeting millennials, you’ll need a grasp on technology, social issues, and cat memes. And, to truly connect, you’ll need to write in a tone they recognize, understand, and associate with. As a writer and…

Case Study – Plain Language Transforms Policy Approach

Employee policies are a necessary tool for protecting a company from organizational and reputation challenges — especially when operations span countries or address sensitive material. But if your policies are outdated, redundant, and unclear, employees may inadvertently create far more risk than anyone realizes. To protect your company and empower employees, you need clear, action-driven…