Positive Framing: Your Content’s Confident Handshake

We’ve all heard the idea that a person’s handshake can tell you much about them. Whether you’re networking or meeting a new friend, subtly demonstrating confidence, reliability, or another quality is an invaluable skill. For content creators, positive framing is the equivalent of a warm, strong handshake for your readers. And the writing angle is…

Clarity 2018: Plain Language in Modern Times — Our Takeaways From Montreal

Last month, we joined language experts and enthusiasts from across the globe in Montreal to attend Clarity 2018: Plain Language in Modern Times. Hosted by Clarity International, the conference theme explored the possibilities of plain legal language (and beyond). Needless to say, we were with our people! Readable, approachable content is important for everyone. And…

Create and Control Your Content With Style Guides

So, you’re creating content (white papers, reports, emails) and have many employees supporting ongoing communications. But what happens when different language styles emerge, like e-mail or email? Do employees know which style you prefer? Or, what about your company’s verbal brand standards? How do you make sure everyone uses the same voice? The secret sauce lies…

Practice Empathy to Improve Your Invoicing Procedures

Every business transaction is an opportunity for a professional and straightforward interaction. Yet, without sufficient understanding of your recipient, your transactions can also create opportunities for confusion and frustration. And when you’re sending invoices (which are crucial for managing cash flow), doing so with empathy can help your operations stay on track. Empathy: The Often-Missing…