Create and Control Your Content With Style Guides

So, you’re creating content (white papers, reports, emails) and have many employees supporting ongoing communications. But what happens when different language styles emerge, like e-mail or email? Do employees know which style you prefer? Or, what about your company’s verbal brand standards? How do you make sure everyone uses the same voice? The secret sauce lies…

Practice Empathy to Improve Your Invoicing Procedures

Every business transaction is an opportunity for a professional and straightforward interaction. Yet, without sufficient understanding of your recipient, your transactions can also create opportunities for confusion and frustration. And when you’re sending invoices (which are crucial for managing cash flow), doing so with empathy can help your operations stay on track. Empathy: The Often-Missing…

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Acrolinx Partners With Zuula to Provide Verbal Brand Guidance and Training to Content Creators

Burlington, Massachusetts – Richmond, Virginia  | August 28, 2018. — Zuula, a leading expert in verbal branding and communications strategy, has signed a partnership agreement with Acrolinx, the world’s only Content Strategy Governance platform. This alliance demonstrates Acrolinx and Zuula’s shared commitment to helping large organizations improve their content governance and use language as a brand asset. “The Zuula…

This Is Your Brain On Ambiguity.

As humans, we have a tricky relationship with ambiguity. Used effectively, ambiguity (messages with more than one interpretation) can create clever, insightful, and amusing communication — making it a staple of advertising and comedy. Used ineffectively, however, ambiguity’s multiple meanings can create confusing and misleading language that prevents readers from understanding what you mean. And…

Clarify Procedures and Instructions With a “Show, Don’t Tell” Approach

Every form of communication can benefit from show-don’t-tell writing. Sure, this style can improve storytelling and foster audience engagement — but it’s also a powerful tool when providing instructions. And when managing efficient operations, clear instructions are a must! Whether in a technical document or an informal email, instructions that are easy to understand and follow…