Let’s Talk: Plain Language Can Make Your Content More Conversational

So, you’re creating content and want to start a meaningful conversation with your audiences. While a variety of language tools can help you reach them — such as first-person voice and humor— another key feature to embrace is clarity. Clear writing and communications are essential, because you remove complexity, encourage transparency, and speak directly to…

A Chat Between Friends: Three Tips for Sharing Conversational Content

When managing communications, content writers naturally want to create messaging that feels knowledgeable in order to elicit authority and trustworthiness. To win over audiences, they may rely on touting credentials or making simple issues seem complicated (We all know that one person, right?). By slipping into authoritative speak, however, companies wind up creating content that’s either…

Building Genuine Connections: Turn Your Content Into a Conversation

“Dear sir, the holistic approach to your multilevel needs requires that we utilize new technological platforms.” Wait, what? Who in the world talks like that in real life? Pretty much, no one. So, why should your company’s communications be any different? Simple answer, they shouldn’t be. Amidst today’s barrage of content, we’re becoming pickier about…

Taking a Stand: Gillette And Socially Conscious Marketing

In today’s business world, the majority of consumers believe that businesses and CEOs should state their values and share their opinions. Within this environment, a growing number of companies are publicly embracing important social issues. Recently, Gillette made headlines with its “We Believe” ad. Despite the risk of alienating consumers, the razor company took a…

How Sharing Your Values Can Deepen Brand Messaging

“[Building relationships] is about really aligning with a sense of deeply held values and a sense that you’re willing to take risks for those values as a marker of authenticity.” — Patti Williams, Associate Professor of Marketing, Wharton School of the University of Pennsylvania   Your customer relationships depend on authentic, meaningful engagement. Beyond simply…