Today, content strategy is the backbone for how you should be reaching your audiences. With endless amounts of content published every day on- and offline, defining your strategy to create and share it all is essential.
Knowing characteristics (and more!) of your company’s personality – and infusing them into your language – will bring your content to life through a strong verbal brand.
Just like any relationship, real conversations based in real language play a huge role in how we connect. But the financial services industry has some catching up to do.