Matching Your Tone to Your Target Persona

Reaching your audience and capturing their attention requires a fundamental understanding of your persona’s interests and values. For example, if you’re targeting millennials, you’ll need a grasp on technology, social issues, and cat memes. And, to truly connect, you’ll need to write in a tone they recognize, understand, and associate with. As a writer and…

The Poetry of Business Writing

April is National Poetry Month — a time to celebrate poems and their ability to help us understand life with a fresh, inspired mind. On my best days, I read and write poetry to connect with others and the universe, and the ritual has made me a more attentive and kinder person.

Poetry also helps me write and edit with precision, clarity, and thoughtfulness. I’ve found that the same tools I use to write poems have helped me craft effective business writing. Regardless of genre or purpose, the following three poetic devices can make your content more effective and engaging: