Reaching your audience and capturing their attention requires a fundamental understanding of your persona’s interests and values. For example, if you’re targeting millennials, you’ll need a grasp on technology, social issues, and cat memes. And, to truly connect, you’ll need to write in a tone they recognize, understand, and associate with. As a writer and…
So, you’re creating content and need to reach your audiences. But how do you know what voice and message to use in order to reach them? A key step to understanding their needs is to create user personas. What is a user persona? A persona is a detailed summary of the unique traits and characteristics…
To create and build supportive client/customer relationships, you need to know what your users find relatable and helpful. But how do you turn the needs of hundreds or thousands of users into meaningful solutions? One practical approach is to develop a few key user personas: reliable and realistic representations of your target audiences. Many research…
April is National Poetry Month — a time to celebrate poems and their ability to help us understand life with a fresh, inspired mind. On my best days, I read and write poetry to connect with others and the universe, and the ritual has made me a more attentive and kinder person.
Poetry also helps me write and edit with precision, clarity, and thoughtfulness. I’ve found that the same tools I use to write poems have helped me craft effective business writing. Regardless of genre or purpose, the following three poetic devices can make your content more effective and engaging:
Ensuring your audiences hear your voice in a crowded content world requires clarity and credibility. In fact, one of the top brand voice choices for 2018 is “authenticity.”
These days, you don’t have to be a writer to spend an incredible amount of time creating content. In fact, the average office worker composes 40 emails each day — and spends 2.5 hours writing and reading emails.
In 2008, we started Zuula to serve companies with thorough writing and editing services. Over the past decade, we’ve evolved to become a communications strategy firm supporting clients nationwide and globally.
Choosing which point of view you use in writing is a powerful (and deceptively simple) way to tweak your message. When you change grammatical person, you quite literally change how your audience interprets and understands your point of view.
Between crafting emails, writing reports, reading content, providing social media updates and more, we spend a lot of our time creating and absorbing writing. And the value of this currency is built on far more than grammar proficiency or correct word choice.
Slimming your writing without losing its power takes practice and focus. By following these 7 tips, you’ll say bye-bye to flab and hello to effective content with just the right meat and bones.