Yes — Your Terms and Conditions Are a Brand Experience

Oh, those dense terms and conditions. Companies need them. Customers should read them. And yet, legal teams are often the only ones prioritizing these essential communications when services and products come to market.  Why? Because the traditional way of categorizing terms and conditions isn’t as a brand asset — rather, a legal requirement. As a…

Unite Your Communications: Train Your Employees to Write on Brand

A huge part of your brand’s success relies on content consistency across channels. From marketing materials to interoffice emails, every time you communicate you have an opportunity to reinforce your company’s personality, mission, and values. But, do your employees know how to support your brand identity across content channels? If you suspect they’re struggling, you’re…

Focusing On Loss: A Case For Negative Framing

Across content and channels, how you frame your message matters. In most circumstances, you want your reader to have a favorable, affirming experience. When your writing helps them feel good, they’ll think constructively and take action. While positive framing is the norm in plain language and business communication, sometimes negative framing comes in handy. By…

Positive Framing: Your Content’s Confident Handshake

We’ve all heard the idea that a person’s handshake can tell you much about them. Whether you’re networking or meeting a new friend, subtly demonstrating confidence, reliability, or another quality is an invaluable skill. For content creators, positive framing is the equivalent of a warm, strong handshake for your readers. And the writing angle is…

Create and Control Your Content With Style Guides

So, you’re creating content (white papers, reports, emails) and have many employees supporting ongoing communications. But what happens when different language styles emerge, like e-mail or email? Do employees know which style you prefer? Or, what about your company’s verbal brand standards? How do you make sure everyone uses the same voice? The secret sauce lies…

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Acrolinx Partners With Zuula to Provide Verbal Brand Guidance and Training to Content Creators

Burlington, Massachusetts – Richmond, Virginia  | August 28, 2018. — Zuula, a leading expert in verbal branding and communications strategy, has signed a partnership agreement with Acrolinx, the world’s only Content Strategy Governance platform. This alliance demonstrates Acrolinx and Zuula’s shared commitment to helping large organizations improve their content governance and use language as a brand asset. “The Zuula…