Let’s Talk: Plain Language Can Make Your Content More Conversational

So, you’re creating content and want to start a meaningful conversation with your audiences. While a variety of language tools can help you reach them — such as first-person voice and humor— another key feature to embrace is clarity. Clear writing and communications are essential, because you remove complexity, encourage transparency, and speak directly to…

Focusing On Loss: A Case For Negative Framing

Across content and channels, how you frame your message matters. In most circumstances, you want your reader to have a favorable, affirming experience. When your writing helps them feel good, they’ll think constructively and take action. While positive framing is the norm in plain language and business communication, sometimes negative framing comes in handy. By…

Clarity 2018: Plain Language in Modern Times — Our Takeaways From Montreal

Last month, we joined language experts and enthusiasts from across the globe in Montreal to attend Clarity 2018: Plain Language in Modern Times. Hosted by Clarity International, the conference theme explored the possibilities of plain legal language (and beyond). Needless to say, we were with our people! Readable, approachable content is important for everyone. And…