In 2008, we started Zuula to serve companies with thorough writing and editing services. Over the past decade, we’ve evolved to become a communications strategy firm supporting clients nationwide and globally.
Choosing which point of view you use in writing is a powerful (and deceptively simple) way to tweak your message. When you change grammatical person, you quite literally change how your audience interprets and understands your point of view.
Between crafting emails, writing reports, reading content, providing social media updates and more, we spend a lot of our time creating and absorbing writing. And the value of this currency is built on far more than grammar proficiency or correct…
Today, content strategy is the backbone for how you should be reaching your audiences. With endless amounts of content published every day on- and offline, defining your strategy to create and share it all is essential.