Verbal Branding . Plain Language . Content Strategy . Writing Coaching . WordCraft® Team Building Create clear, compelling content.

Building Genuine Connections: Turn Your Content Into a Conversation

“Dear sir, the holistic approach to your multilevel needs requires that we utilize new technological platforms.” Wait, what? Who in the world talks like that in real life? Pretty much, no one. So, why should your company’s communications be any different? Simple answer, they shouldn’t be. Amidst today’s barrage of content, we’re becoming pickier about…

How Sharing Your Values Can Deepen Brand Messaging

“[Building relationships] is about really aligning with a sense of deeply held values and a sense that you’re willing to take risks for those values as a marker of authenticity.” — Patti Williams, Associate Professor of Marketing, Wharton School of the University of Pennsylvania   Your customer relationships depend on authentic, meaningful engagement. Beyond simply…

Clarity 2018: Plain Language in Modern Times — Our Takeaways From Montreal

Last month, we joined language experts and enthusiasts from across the globe in Montreal to attend Clarity 2018: Plain Language in Modern Times. Hosted by Clarity International, the conference theme explored the possibilities of plain legal language (and beyond). Needless to say, we were with our people! Readable, approachable content is important for everyone. And…

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Acrolinx Partners With Zuula to Provide Verbal Brand Guidance and Training to Content Creators

Burlington, Massachusetts – Richmond, Virginia  | August 28, 2018. — Zuula, a leading expert in verbal branding and communications strategy, has signed a partnership agreement with Acrolinx, the world’s only Content Strategy Governance platform. This alliance demonstrates Acrolinx and Zuula’s shared commitment to helping large organizations improve their content governance and use language as a brand asset. “The Zuula…