As humans, we have a tricky relationship with ambiguity. Used effectively, ambiguity (messages with more than one interpretation) can create clever, insightful, and amusing communication — making it a staple of advertising and comedy. Used ineffectively, however, ambiguity’s multiple meanings can create confusing and misleading language that prevents readers from understanding what you mean. And…
Employee policies are a necessary tool for protecting a company from organizational and reputation challenges — especially when operations span countries or address sensitive material. But if your policies are outdated, redundant, and unclear, employees may inadvertently create far more risk than anyone realizes. To protect your company and empower employees, you need clear, action-driven…
In 2008, we started Zuula to serve companies with thorough writing and editing services. Over the past decade, we’ve evolved to become a communications strategy firm supporting clients nationwide and globally.
Between crafting emails, writing reports, reading content, providing social media updates and more, we spend a lot of our time creating and absorbing writing. And the value of this currency is built on far more than grammar proficiency or correct word choice.
Slimming your writing without losing its power takes practice and focus. By following these 7 tips, you’ll say bye-bye to flab and hello to effective content with just the right meat and bones.
Today, content strategy is the backbone for how you should be reaching your audiences. With endless amounts of content published every day on- and offline, defining your strategy to create and share it all is essential.
Knowing characteristics (and more!) of your company’s personality – and infusing them into your language – will bring your content to life through a strong verbal brand.
Parallel structure is especially helpful when sharing lists of items by – yep, you guessed it – creating parallelism in your syntax. Yet, rarely does anyone actually learn to how to use it – or know that parallel structure even exists!
Just like any relationship, real conversations based in real language play a huge role in how we connect. But the financial services industry has some catching up to do.