Associate Writer/Editor

Taking a Stand: Gillette And Socially Conscious Marketing

In today’s business world, the majority of consumers believe that businesses and CEOs should state their values and share their opinions. Within this environment, a growing number of companies are publicly embracing important social issues. Recently, Gillette made headlines with its “We Believe” ad. Despite the risk of alienating consumers, the razor company took a…

Unite Your Communications: Train Your Employees to Write on Brand

A huge part of your brand’s success relies on content consistency across channels. From marketing materials to interoffice emails, every time you communicate you have an opportunity to reinforce your company’s personality, mission, and values. But, do your employees know how to support your brand identity across content channels? If you suspect they’re struggling, you’re…

Focusing On Loss: A Case For Negative Framing

Across content and channels, how you frame your message matters. In most circumstances, you want your reader to have a favorable, affirming experience. When your writing helps them feel good, they’ll think constructively and take action. While positive framing is the norm in plain language and business communication, sometimes negative framing comes in handy. By…

Show, Don’t Tell: Paint a Picture With Language

In writing, we use the concept “show, don’t tell” to ignite our reader’s imaginations and transport them into the world of our story. We build sensory experiences with descriptive and specific details — sometimes called “images” — to help us entertain and inform our audience. The skill is necessary to capture our reader’s interest and…

Matching Your Tone to Your Target Persona

Reaching your audience and capturing their attention requires a fundamental understanding of your persona’s interests and values. For example, if you’re targeting millennials, you’ll need a grasp on technology, social issues, and cat memes. And, to truly connect, you’ll need to write in a tone they recognize, understand, and associate with. As a writer and…

The Poetry of Business Writing

April is National Poetry Month — a time to celebrate poems and their ability to help us understand life with a fresh, inspired mind. On my best days, I read and write poetry to connect with others and the universe, and the ritual has made me a more attentive and kinder person.

Poetry also helps me write and edit with precision, clarity, and thoughtfulness. I’ve found that the same tools I use to write poems have helped me craft effective business writing. Regardless of genre or purpose, the following three poetic devices can make your content more effective and engaging: