My favorite joke goes like this: Did you hear about the corduroy pillow? It’s making headlines. Sure, the ol’ corduroy pillow is corny and generates more eye rolls than laughs,…
In today’s business world, the majority of consumers believe that businesses and CEOs should state their values and share their opinions. Within this environment, a growing number of companies are…
A huge part of your brand’s success relies on content consistency across channels. From marketing materials to interoffice emails, every time you communicate you have an opportunity to reinforce your…
Across content and channels, how you frame your message matters. In most circumstances, you want your reader to have a favorable, affirming experience. When your writing helps them feel good,…
Your goal as a writer or content creator is to engage your audience. If you can’t hook your readers early, you risk losing their attention and will probably push them…
Oh, workplace writing. Some people love it, and some people hate it. But, in one manner or another, nearly everyone must write and communicate. I’m sure we all have colleagues,…
Ambiguity in art can be a powerful and inspiring tool. For example, I love Chet Baker’s rendition of “My Funny Valentine” because of its ambiguity. There’s a sweet, yet blue,…
In writing, we use the concept “show, don’t tell” to ignite our reader’s imaginations and transport them into the world of our story. We build sensory experiences with descriptive and…
Reaching your audience and capturing their attention requires a fundamental understanding of your persona’s interests and values. For example, if you’re targeting millennials, you’ll need a grasp on technology, social…
April is National Poetry Month — a time to celebrate poems and their ability to help us understand life with a fresh, inspired mind. On my best days, I read and write poetry to connect with others and the universe,…