Positive Framing: Your Content’s Confident Handshake

We’ve all heard the idea that a person’s handshake can tell you much about them. Whether you’re networking or meeting a new friend, subtly demonstrating confidence, reliability, or another quality is an invaluable skill. For content creators, positive framing is the equivalent of a warm, strong handshake for your readers. And the writing angle is…

Create and Control Your Content With Style Guides

So, you’re creating content (white papers, reports, emails) and have many employees supporting ongoing communications. But what happens when different language styles emerge, like e-mail or email? Do employees know which style you prefer? Or, what about your company’s verbal brand standards? How do you make sure everyone uses the same voice? The secret sauce lies…