A Chat Between Friends: Three Tips for Sharing Conversational Content

When managing communications, content writers naturally want to create messaging that feels knowledgeable in order to elicit authority and trustworthiness. To win over audiences, they may rely on touting credentials or making simple issues seem complicated (We all know that one person, right?). By slipping into authoritative speak, however, companies wind up creating content that’s either…

Positive Framing: Your Content’s Confident Handshake

We’ve all heard the idea that a person’s handshake can tell you much about them. Whether you’re networking or meeting a new friend, subtly demonstrating confidence, reliability, or another quality is an invaluable skill. For content creators, positive framing is the equivalent of a warm, strong handshake for your readers. And the writing angle is…

Create and Control Your Content With Style Guides

So, you’re creating content (white papers, reports, emails) and have many employees supporting ongoing communications. But what happens when different language styles emerge, like e-mail or email? Do employees know which style you prefer? Or, what about your company’s verbal brand standards? How do you make sure everyone uses the same voice? The secret sauce lies…