Yes — Your Terms and Conditions Are a Brand Experience

Oh, those dense terms and conditions. Companies need them. Customers should read them. And yet, legal teams are often the only ones prioritizing these essential communications when services and products come to market.  Why? Because the traditional way of categorizing terms and conditions isn’t as a brand asset — rather, a legal requirement. As a…

Unite Your Communications: Train Your Employees to Write on Brand

A huge part of your brand’s success relies on content consistency across channels. From marketing materials to interoffice emails, every time you communicate you have an opportunity to reinforce your company’s personality, mission, and values. But, do your employees know how to support your brand identity across content channels? If you suspect they’re struggling, you’re…