As humans, we have a tricky relationship with ambiguity. Used effectively, ambiguity (messages with more than one interpretation) can create clever, insightful, and amusing communication…
At Zuula, we believe that straightforward, clear language should be the communications norm, rather than the exception. Not only do audiences want to understand what they read — for many organizations, plain language is the law.
The Plain Writing Act of 2010 requires all federal agencies to use clear language that “the public can understand and use.” However, the push for plain language extends beyond the U.S. federal government. Even the SEC requires financial advisors to use plain language.
Further, professional communicators worldwide are embracing plain language as the go-to communications rule. And everyone from consumers to Google’s search results are prioritizing brands that provide transparent, easy-to-understand content.