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This Is Your Brain On Ambiguity.

As humans, we have a tricky relationship with ambiguity. Used effectively, ambiguity (messages with more than one interpretation) can create clever, insightful, and amusing communication — making it a staple of advertising and comedy. Used ineffectively, however, ambiguity’s multiple meanings can create confusing and misleading language that prevents readers from understanding what you mean. And…

Case Study – Plain Language Transforms Policy Approach

Employee policies are a necessary tool for protecting a company from organizational and reputation challenges — especially when operations span countries or address sensitive material. But if your policies are outdated, redundant, and unclear, employees may inadvertently create far more risk than anyone realizes. To protect your company and empower employees, you need clear, action-driven…