In 2008, we started Zuula to serve companies with thorough writing and editing services. Over the past decade, we’ve evolved to become a communications strategy firm supporting clients nationwide and globally.
Between crafting emails, writing reports, reading content, providing social media updates and more, we spend a lot of our time creating and absorbing writing. And the value of this currency is built on far more than grammar proficiency or correct word choice.
Slimming your writing without losing its power takes practice and focus. By following these 7 tips, you’ll say bye-bye to flab and hello to effective content with just the right meat and bones.
Today, content strategy is the backbone for how you should be reaching your audiences. With endless amounts of content published every day on- and offline, defining your strategy to create and share it all is essential.
Knowing characteristics (and more!) of your company’s personality – and infusing them into your language – will bring your content to life through a strong verbal brand.
Parallel structure is especially helpful when sharing lists of items by – yep, you guessed it – creating parallelism in your syntax. Yet, rarely does anyone actually learn to how to use it – or know that parallel structure even exists!
Just like any relationship, real conversations based in real language play a huge role in how we connect. But the financial services industry has some catching up to do.